A Fresh New Look

We’re so excited to reveal our brand new brand and website to the world! We’ve been working hard behind the scenes for the last few months to perfect every inch of our identity developing a new logo, colours, brand assets, and our website so that we can truly represent who we are to our valued clients and serve them even better than ever before.

Behind the logo

The Current’s main logo is heavily influenced by masters of art including Picasso. The icon itself is a modern, streamlined representation of his work. The idea being that we are not merely hairdressers, but experienced stylists who value our artistry. The main font is a san serif with attitude and flair that mimics the line weight and curves of the icon. The secondary font is a sophisticated, condensed san serif curved beneath the rest of the mark to balance it out perfectly.